How to Evaluate
"Creative" Services for the Restoration Industry
By Clayton Barry
Unravel the complexities of hiring for in-house marketing or selecting a creative agency with our insightful guide. Learn the art of discernment—beyond the visuals, delve into the clarity of writing. The interview process is crucial, but it's easy to be swayed by aesthetics without evaluating true effectiveness.
Effective communication is paramount in converting prospects and building your brand. Explore the importance of well-crafted messaging for both immediate audience engagement and search engine optimization.
Elevate your hiring strategy today—download now and ensure you make the right "creative" choices for your business!
Meet the Author
With over 40 years in specialty cleaning and restoration, Clayton Barry's journey began in Vancouver, B.C., working in his father's carpet cleaning business. After migrating to San Francisco in the late '60s, he honed his skills with national advertising agencies and as a regional marketing manager at United Airlines. In 1979, Clayton founded a niche-focused restoration company, achieving notable success. Joining a leading franchise system in 2006, he earned accolades, including the "CEO Award."
Clayton sold his business in 2018 to pursue his passion for consulting and coaching, guiding businesses in creating a solid culture and transforming customers into clients-for-life.